Adult Swim Rebrand

This was a rebranding mock for the adult broadcasting show Adult Swim. The company had same logo for almost 20 years, I felt the need for a modern twist.

For the new logo design I went with simple but bold san serif typeface, 
to try and keep a similar yet modern design.
For this logo icon I decided to go in a more literal direction by referencing 
their first campaign of elderly people at the swimming pool.
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